The 2008 Olympics aren’t just shattering sports related world records alone. According to an article from hollywoodreporter.com, the games are also breaking previous viewing numbers for online videos. Consider these statistics:
“NBCOlympics.com in the first four days saw 373.9 million page views and 17.7 million video streams, both up strongly from the 2004 Athens Games. That works out to roughly one video stream per 20 page views.”
NBC has also noticed that many viewers are linking or emailing the videos to others.
The games, which began on Friday, opened with 4.2 online video views, and by Monday, jumped up 2 percent with 7.8 million views.
NBC believes that the jump is due to the “at-work audience” who is likely to be in front of a computer rather than TV.
With a week left of the Olympics, records will no doubt continue to break. But another gold worthy act? Investing in online video marketing, to put you a cut above the competition.
