Notes on Marketing and Training with Web Video

September 3, 2008

Sexy Beijing

Filed under: Uncategorized — goodsidestudio @ 1:56 pm

While web surfing before bed, I came across YouTube series, “Sexy Beijing”. The premise of the show is brilliant. Not because it’s a novelty concept but because “Sexy Beijing”, along with a slew of other made-for-online videos, ushers in a way of producing based on shoestring budgets, a jack-of-all-trades mentality and ultimately, a high-end quality product rivaling the big Hollywood production posse of yesteryear.

According to their website, “Sexy Beijing” is primarily made up of 3 individuals, with an in-house production company. The show has become an international success, becoming China’s most popular show and appearing on the Today Show as well.

But beyond the show’s comedy, quirkiness and charm, “Sexy Beijing” begins to tap at the skyscraping potential of online videos: at its best, online video promotes cross-cultural communication on a world scale. It’s a conversation previously limited to those who had the luxury of traveling overseas but now, is able to let everyone from all facets of life in on the chat.

But don’t take my word for it. Here’s a great video where host Su Fei talks to locals about their English names. To check out more, go to their website

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